Instagram automation · Early access
Someone comments. They get the DM.
Instagram comment automation for creators and brands. Pick a keyword, and everyone who comments it on your post or reel gets a DM with your link and a reply under their comment — while they’re still looking at the post.
- Business and Creator accounts
- Never posts on your behalf
- Test on a real comment first
Set up once
Three steps, then it runs on its own
- 1
Choose the posts and the words
One reel, a few posts, or everything you post. Then up to 20 keywords, or every comment.
- 2
Write the DM and the reply
Your message and your link for the DM, and a few short lines for the public reply under the comment.
- 3
Try it, then switch it on
Run it on one real comment to see exactly what arrives. Nothing goes out on its own until you switch it on.
What it does
Comment-to-DM automation, and the details that make it work
The part everyone has seen is the DM. The parts that decide whether it works on a post with four hundred comments are the matching, the public reply and knowing exactly what went out.
Keyword triggers
Up to 20 words or phrases per automation. Match a word anywhere in the comment, only a comment that is exactly the word, or every comment. Case doesn't matter, and it works in any language and with emoji.
A private reply with your link
The commenter gets a DM from your account with your message and a link on its own line, and you can greet each one by their @handle.
A public reply under the comment
Write up to 5 versions and they rotate, so a busy post doesn't fill with the same line. It only posts once the DM has actually gone.
Follow to unlock
Optionally ask for a follow first. When they reply, Instagram tells us whether they follow you, and the link goes out once they do.
Every post, or just some
Watch one launch reel, a handful of posts, or everything you post, including posts you haven't made yet.
Try it before it's live
Run an automation against a real comment and see the DM and the reply go out before you switch it on for everyone. Then watch every reply in the activity log.
Follow to unlock
Give the link to people who follow you
Switch it on and the first DM asks them to follow you and reply. When they reply, Instagram tells us whether they follow you. If they do, the link goes out. If they don’t yet, they get a reminder — at most 2 — and the link still goes the moment they follow and reply again.
A free guide stops being a reason to comment and becomes a reason to follow.
How follow to unlock works- 1They comment"GUIDE" on your reel.
- 2They get a follow requestA DM asking them to follow you, then reply.
- 3They follow and replyInstagram confirms they now follow you.
- 4They get the linkYour message and link arrive in the same thread.
Who it’s for
One mechanic, three kinds of account
For creators
Instagram DM automation for creators
"Comment GUIDE and I'll send it to you" is the best call to action on Instagram, and the worst thing to fulfil by hand. A reel that takes off overnight leaves four hundred people waiting, and by the time you reach the three-hundredth they've forgotten what they asked for.
Keyword: GUIDE
Read moreFor D2C brands
Instagram comment automation for D2C brands
Every product reel collects the same three comments: price, link, available in my size. Each one is somebody who wanted to buy, and every hour it goes unanswered is an hour for them to scroll on to a competitor's reel that did answer.
Keyword: PRICE
Read moreFor coaches and educators
Instagram lead magnet automation for coaches
A free workbook, a webinar, a discovery call: the offer works, and delivering it doesn't. Every person who comments has raised their hand, and the ones who wait a day for the link are the ones who never book.
Keyword: WORKBOOK
Read moreInside Instagram’s rules, not around them
One DM per comment
Instagram allows one private reply to each comment, and every comment answered is recorded so none is answered twice.
Within 7 days
Private replies go within Instagram's 7-day window for a comment. Replies go as comments arrive, so new posts are never close to it.
Never posts for you
It reads your posts and manages comments and messages. It never asks for permission to publish to your feed or stories.
Questions people ask first
All questions, including what it doesn’t doWhat do I need to use Instagram comment automation?
An Instagram professional account — a Business or Creator account. Personal accounts can't receive automated messages through Instagram's API. You connect it by signing in with Instagram, as an admin of your Sendrix workspace.
Is it available now?
It's in early access, opening to a small number of accounts at a time. Request access with your Instagram handle and we'll be in touch when there is room for your account.
How much does it cost?
We'll confirm pricing with you when we open your account. Nothing for Instagram automation is billed automatically today.
Does Sendrix post anything on my account?
No. It asks for permission to read your posts, and to manage comments and messages. It never asks for permission to publish, so it can't post to your feed or stories.
Early access
Stop answering the same comment by hand
Instagram automation is opening to a small number of accounts at a time. Tell us your handle and we'll be in touch when there's room for yours.