For creators
Send the link to everyone who comments, without living in your DMs
"Comment GUIDE and I'll send it to you" is the best call to action on Instagram, and the worst thing to fulfil by hand. A reel that takes off overnight leaves four hundred people waiting, and by the time you reach the three-hundredth they've forgotten what they asked for.
An automation you could copy
Keyword GUIDE, and what it sends
- Keyword
- GUIDE
- Public reply
- Sent it to your DMs!
- DM
- Here's the free guide, {username} 👇
- Link
- https://yourname.com/guide
{username} is replaced with each commenter’s @handle.
The reel that takes off is the one you can't keep up with
Comments arrive faster than anybody can answer them, and a DM a day late lands in a person's message requests next to nothing they remember. The automation replies to each comment as it comes in, so the link arrives while they're still on your post.
Grow the account while you give things away
Switch on follow to unlock and the DM asks them to follow you first. Once Instagram confirms they have, the link goes out. Giving away a guide becomes a reason to follow, not just a reason to comment.
Affiliate and product links, without pasting them
Set a keyword for each thing you recommend — SHOES, MIC, PRESET — and each one sends its own link. One automation per link, running on every post or only on the posts you choose.
Comments that keep the post moving
Each DM also posts a short public reply under the comment, rotating between up to 5 versions. The thread fills with answers instead of unanswered questions, and every reply is another comment on the post.
Everything the automation does
How it worksKeyword triggers
Up to 20 words or phrases per automation. Match a word anywhere in the comment, only a comment that is exactly the word, or every comment. Case doesn't matter, and it works in any language and with emoji.
A private reply with your link
The commenter gets a DM from your account with your message and a link on its own line, and you can greet each one by their @handle.
A public reply under the comment
Write up to 5 versions and they rotate, so a busy post doesn't fill with the same line. It only posts once the DM has actually gone.
Follow to unlock
Optionally ask for a follow first. When they reply, Instagram tells us whether they follow you, and the link goes out once they do.
Every post, or just some
Watch one launch reel, a handful of posts, or everything you post, including posts you haven't made yet.
Try it before it's live
Run an automation against a real comment and see the DM and the reply go out before you switch it on for everyone. Then watch every reply in the activity log.
Also for
Early access
Stop answering the same comment by hand
Instagram automation is opening to a small number of accounts at a time. Tell us your handle and we'll be in touch when there's room for yours.