For D2C brands
Answer "price?" under every reel with the product page
Every product reel collects the same three comments: price, link, available in my size. Each one is somebody who wanted to buy, and every hour it goes unanswered is an hour for them to scroll on to a competitor's reel that did answer.
An automation you could copy
Keyword PRICE, and what it sends
- Keyword
- PRICE
- Public reply
- Check your DMs 🛍️
- DM
- Hi {username}! Here's the full price and sizes for this one:
- Link
- https://yourstore.com/products/linen-kurta
{username} is replaced with each commenter’s @handle.
The comment is the moment of intent
Somebody asking for the price is somebody deciding. The automation sends the product page to their DMs as the comment arrives, so the answer is there while the reel is still on their screen rather than the next morning.
One automation per launch
Point an automation at a single launch reel with keywords like PRICE, LINK and SIZE, and it answers only there. Run a second on your evergreen posts with a link to the collection. When two could answer the same comment, the one watching that specific post wins.
A public reply that says the answer is on its way
Under the comment, a short reply tells everyone reading the thread that the question was answered, and invites the next shopper to ask the same way. It posts only after the DM has gone, so it never says something was sent when it wasn't.
Every reply, accounted for
The activity log shows each comment answered, the DM and the reply that went out, and Instagram's own error for anything that failed — so a missing reply is something you can see, not something a customer tells you about.
Everything the automation does
How it worksKeyword triggers
Up to 20 words or phrases per automation. Match a word anywhere in the comment, only a comment that is exactly the word, or every comment. Case doesn't matter, and it works in any language and with emoji.
A private reply with your link
The commenter gets a DM from your account with your message and a link on its own line, and you can greet each one by their @handle.
A public reply under the comment
Write up to 5 versions and they rotate, so a busy post doesn't fill with the same line. It only posts once the DM has actually gone.
Follow to unlock
Optionally ask for a follow first. When they reply, Instagram tells us whether they follow you, and the link goes out once they do.
Every post, or just some
Watch one launch reel, a handful of posts, or everything you post, including posts you haven't made yet.
Try it before it's live
Run an automation against a real comment and see the DM and the reply go out before you switch it on for everyone. Then watch every reply in the activity log.
Also for
Early access
Stop answering the same comment by hand
Instagram automation is opening to a small number of accounts at a time. Tell us your handle and we'll be in touch when there's room for yours.