For coaches and educators
Deliver the lead magnet to everyone who comments
A free workbook, a webinar, a discovery call: the offer works, and delivering it doesn't. Every person who comments has raised their hand, and the ones who wait a day for the link are the ones who never book.
An automation you could copy
Keyword WORKBOOK, and what it sends
- Keyword
- WORKBOOK
- Public reply
- Sent! Check your messages ✨
- DM
- So glad you're in, {username}. Your free workbook is here:
- Link
- https://yourcoaching.com/workbook
{username} is replaced with each commenter’s @handle.
The link arrives while they still care
The automation sends the registration page, the booking link or the download straight to the DMs of whoever comments your keyword, as the comment comes in. Interest doesn't have time to cool.
Build the audience you teach
With follow to unlock, the free resource goes to people who follow you. Every workbook you give away adds someone who will see the next post, the next webinar and the next offer.
Say it your way
The message is yours — up to 900 characters, addressed to each person by their @handle, with your link on its own line. Write it like you would write it to one person, because it arrives as if you did.
Check it on a real comment first
Before switching an automation on, run it against a real comment on your post and see exactly what arrives. Automations start switched off, and nothing is sent until you say so.
Everything the automation does
How it worksKeyword triggers
Up to 20 words or phrases per automation. Match a word anywhere in the comment, only a comment that is exactly the word, or every comment. Case doesn't matter, and it works in any language and with emoji.
A private reply with your link
The commenter gets a DM from your account with your message and a link on its own line, and you can greet each one by their @handle.
A public reply under the comment
Write up to 5 versions and they rotate, so a busy post doesn't fill with the same line. It only posts once the DM has actually gone.
Follow to unlock
Optionally ask for a follow first. When they reply, Instagram tells us whether they follow you, and the link goes out once they do.
Every post, or just some
Watch one launch reel, a handful of posts, or everything you post, including posts you haven't made yet.
Try it before it's live
Run an automation against a real comment and see the DM and the reply go out before you switch it on for everyone. Then watch every reply in the activity log.
Also for
Early access
Stop answering the same comment by hand
Instagram automation is opening to a small number of accounts at a time. Tell us your handle and we'll be in touch when there's room for yours.